SEO CONTENT BRIEF
EVIDENCE BEFORE OUTLINE

Improve existing: provide a live URL. The skill studies the current page, its visible structure and coverage, then compares it with relevant search results before recommending additions, removals, evidence, metadata, and internal links.

Create new: provide a target keyword. The skill starts from the query, intended market, page type, and available business context, then builds a new brief around actual search intent and relevant competitors.

In both modes, competitor selection is evidence-led. The workflow filters out noncompetitors such as directories or irrelevant page types and analyzes up to five relevant competing pages. Search results remain time, locale, language, and device dependent.

Primary product references: the pinned content brief contract and the reviewed current source were byte-identical when checked on 2026-08-27.

The output is organized for a writer or editor to review. It should show why each proposed section exists and which claims need proof, not merely imitate competitor headings.

Improve an existing page

/seo content-brief https://your-site.com/service-page service

Use a reachable URL and name the page type when it is not obvious. Add the intended market, language, audience, and conversion decision if those facts are not already available.

Plan a new page

/seo content-brief "seo automation tools" blog

Use a specific query and honest page type. The skill should inspect the result landscape before drafting the outline, because the same phrase can imply different informational, commercial, local, or navigational intent.

Approve optional enrichment deliberately

DataForSEO can enrich keyword or live search evidence, and Ahrefs can enrich competitive data when configured. Both are optional. Confirm provider access, estimate the work, and approve costs before requests run.

A useful brief tells the writer what must be answered and proven. It does not replace the writer's original experience, reporting, judgment, or final prose.

• Ambiguous target: an unclear keyword, page type, market, or audience can produce the wrong intent model.
• Blocked pages: paywalls, authentication, 403 responses, or client rendering can hide competitor or existing-page evidence.
• Noncompetitor SERP results: directories, marketplaces, tools, and irrelevant page types must be filtered before comparison.
• Missing business context: the brief cannot invent offers, proof, experience, service areas, authors, pricing, or differentiators.
• Provider gaps: optional metrics remain unavailable when credentials or paid approval are absent.

When evidence is reduced, label the gap and keep the recommendation conditional. Do not replace missing research with fabricated volumes, traffic, links, or claims.