HOME SKILLS BLOG GITHUB
// SKILL

MAPS INTELLIGENCE
FOR LOCAL SEO

Maps intelligence is a local SEO analysis of how a business appears across geographic search locations and profile signals. Claude SEO combines geo-grid rank tracking, Google Business Profile auditing, review intelligence, competitor radius mapping, NAP verification, and LocalBusiness schema generation across three capability tiers.

By Daniel Agrici · Command surface verified: · Source: Google local ranking guidance

$
/seo maps https://your-business.com

REQUIRES CLAUDE SEO INSTALLED IN CLAUDE CODE

Public map data, paid provider layers, and human checks converge into a local presence review
// RUN PREVIEW

What will happen if you start this skill?

Coverage depends on the detected tier, from public-data guidance to paid live profile and geo-grid evidence.

OUTCOME

A tier-appropriate maps presence review, with unavailable fields and heuristic scores identified clearly.

REQUIRED INPUT

A business website URL supplied to /seo maps <url>. Command-specific routes may also request a business, location, or keyword.

READINESS

Tier 0 follows public-provider limits. Tier 1 needs DataForSEO. Tier 2 also needs a billing-enabled Google project and Places compliance.

LOCAL OUTPUT

MAPS-ANALYSIS-{domain}.md with available evidence, unknowns, actions, and any eligible draft schema or paid geo-grid result.

SIDE EFFECTS

Makes provider requests and writes local analysis files. It does not change a listing, reply to reviews, or publish markup.

COST + APPROVAL

Confirm paid Tier 1 or Tier 2 work first. Human review is required for review claims, business facts, and schema publication.

// HOW IT WORKS

Which maps intelligence checks are available?

Maps intelligence analyzes how a business appears on Google Maps, Bing Places, Apple Maps, and OpenStreetMap. It works with external APIs to assess your maps presence, track rankings across geographic coordinates, and benchmark against competitors in your radius.

The skill auto-detects your available capability tier before any analysis. Tier 0 uses public-data services, with each provider's key, quota, attribution, and usage policies still applying. Geoapify requires an account and API key, and public Nominatim has strict usage limits. Tier 1 adds paid DataForSEO calls. Tier 2 also requires a billing-enabled Google Maps Platform project and compliance with current Places policies.

TIER AUTO-DETECTION TIER 0 - PUBLIC Provider limits apply TIER 1 - DATAFORSEO Full intelligence TIER 2 - GOOGLE Maximum coverage GEO-GRID 7x7 rank scan GBP AUDIT 25-field checklist REVIEWS Cross-platform COMPETITORS Radius mapping NAP CHECK 4-platform verify SCHEMA GEN LocalBusiness JSON-LD FULL AUDIT /seo maps <url> MAPS HEALTH SCORE: 0-100 MAPS-ANALYSIS-{domain}.md + heatmap + actions

Available commands

Maps intelligence includes 7 commands, each targeting a specific dimension of local maps presence. The full audit command auto-selects the best tier and runs all applicable analyses.

7x7
GEO-GRID RANK TRACKING
TIER 1+
Simulates Google Maps searches from 49 GPS coordinates across a 5km radius. Calculates Share of Local Voice (SoLV) as the percentage of grid points where your business ranks top 3. Renders an ASCII heatmap in the output.
25
GBP PROFILE AUDIT
TIER 1 LIVE
Maps available live fields into a 25-field internal review checklist at Tier 1. Tier 0 checks only signals visible on the website and marks undetectable fields as unknown. The score is a review heuristic, not a Google ranking formula.
3+
REVIEW INTELLIGENCE
TIER 1+
Cross-platform review analysis covering Google, Tripadvisor, and Trustpilot. Velocity tracking, rating distribution, owner response rate, 18-day gap detection (Sterling Sky rule), and fake review detection using 6 signal patterns.
4
CROSS-PLATFORM NAP
TIER 0+
Checks available public sources for Name, Address, and Phone consistency. Apple Business Connect requires manual verification, and any unavailable value remains unverified rather than being guessed.
20+
COMPETITOR RADIUS MAPPING
TIER 0+
Identifies nearby businesses using Overpass API at Tier 0 or paid DataForSEO Maps SERP data at Tier 1. Tier 0 covers available name, address, phone, website, and distance fields. Tier 1 can add live profile fields such as ratings, review counts, categories, and photos.
JSON
SCHEMA GENERATION
TIER 0+
Drafts LocalBusiness JSON-LD from collected data and selects a specific subtype when evidence supports it. Include only truthful, visible, eligible review data after human verification, and avoid self-serving review markup.
// OUTPUT

What does the maps report include?

The maps analysis produces a comprehensive report with a Maps Health Score (0-100) and dimension breakdown. Every section adapts based on your detected capability tier, so you always know what was assessed and what requires an API upgrade.

GEO-GRID RANKING
25%
GBP COMPLETENESS
25%
REVIEW HEALTH
20%
NAP CONSISTENCY
15%
COMPETITIVE POSITION
10%
SCHEMA COVERAGE
5%

Report sections

  • Maps Health Score - 0-100 with dimension breakdown
  • Geo-grid heatmap - ASCII grid with SoLV percentage and average rank (Tier 1)
  • GBP profile audit - field-by-field scoring with industry weights
  • Review intelligence - velocity, distribution, response rate, cross-platform comparison
  • Competitor landscape - count in radius, top 5 by rating, competitive density
  • Cross-platform presence - Google, Bing, Apple, OSM listing status
  • Schema recommendation - generated LocalBusiness JSON-LD
  • Top 10 prioritized actions - Critical, High, Medium, Low
  • Cost report - DataForSEO credits consumed (Tier 1 only)
// USAGE

How do you run maps analysis?

Full maps presence audit

/seo maps https://your-business.com

Auto-detects your capability tier and runs all applicable analyses. Tier 0 uses public-data providers with reduced coverage, subject to their accounts, quotas, attribution, and usage policies.

Geo-grid rank tracking

/seo maps grid "plumber" "Austin, TX"

Scans a 7x7 grid (49 points) across a 5km radius. Requires DataForSEO (Tier 1+). Displays a cost estimate and asks for confirmation before consuming credits.

Review intelligence

/seo maps reviews "Joe's Plumbing" "Austin, TX"

Cross-platform review analysis with velocity tracking, fake review detection, and owner response rate. Covers Google, Tripadvisor, and Trustpilot.

All available commands

CommandWhat it doesTier
/seo maps <url>Full maps presence audit0+
/seo maps gridGeo-grid rank scan (7x7)1+
/seo maps reviewsCross-platform review intelligence1+
/seo maps competitorsCompetitor radius mapping0+
/seo maps napCross-platform NAP verification0+
/seo maps schemaGenerate LocalBusiness JSON-LD0+
/seo maps gbpGBP completeness audit1+
// FAQ

QUESTIONS ABOUT MAPS INTELLIGENCE

Geo-grid rank tracking simulates Google Maps searches from multiple GPS coordinates across a geographic area to show how your business ranking varies by location. Claude SEO uses a 7x7 grid (49 points) with a 5km default radius, then calculates a Share of Local Voice (SoLV) score, which is the percentage of grid points where your business ranks in the top 3.
// RELATED SKILLS

EXPLORE MORE

LOCAL SEO

Website-level local SEO signals including NAP on-page analysis, citation tiers, review widgets, and local schema validation.

LOCAL SEO TOOL →

FULL SITE AUDIT

The full-site audit delegates to up to 17 specialists and combines 7 weighted categories in one prioritized action plan.

FULL AUDIT TOOL →

SCHEMA MARKUP

Detect, validate, and generate Schema.org structured data in JSON-LD format. Validates against current Google requirements.

SCHEMA GENERATOR →

VIEW ALL 26 SKILLS →

// FROM THE BLOG

Learn how to use Claude SEO with our practical SEO guides for developers.

MAP YOUR LOCAL RANKINGS
IN MINUTES.

$
git clone --depth 1 https://github.com/AgriciDaniel/claude-seo.git && bash claude-seo/install.sh
VIEW ON GITHUB ALL SKILLS >