Geo-grid rank tracking, Google Business Profile auditing, cross-platform review intelligence, competitor radius mapping, NAP verification, and LocalBusiness schema generation. Three capability tiers from free to full API-powered intelligence.
Maps intelligence analyzes how a business appears on Google Maps, Bing Places, Apple Maps, and OpenStreetMap. It works with external APIs to assess your maps presence, track rankings across geographic coordinates, and benchmark against competitors in your radius.
The skill auto-detects your available capability tier before any analysis. Tier 0 (Free) uses Overpass API, Geoapify, and Nominatim. Tier 1 adds DataForSEO for live GBP data, geo-grid tracking, and review intelligence. Tier 2 adds Google Maps Platform for real-time business status and AI-powered place summaries.
Available commands
Maps intelligence includes 7 commands, each targeting a specific dimension of local maps presence. The full audit command auto-selects the best tier and runs all applicable analyses.
7x7
GEO-GRID RANK TRACKING
TIER 1+
Simulates Google Maps searches from 49 GPS coordinates across a 5km radius. Calculates Share of Local Voice (SoLV) as the percentage of grid points where your business ranks top 3. Renders an ASCII heatmap in the output.
25
GBP PROFILE AUDIT
TIER 0+
Audits 25 fields that affect Google Business Profile quality and ranking. Each field scored as Present + Optimized (2pts), Present (1pt), or Missing (0pts). Industry-specific weight multipliers normalize to a 0-100 scale.
3+
REVIEW INTELLIGENCE
TIER 1+
Cross-platform review analysis covering Google, Tripadvisor, and Trustpilot. Velocity tracking, rating distribution, owner response rate, 18-day gap detection (Sterling Sky rule), and fake review detection using 6 signal patterns.
4
CROSS-PLATFORM NAP
TIER 0+
Verifies Name, Address, and Phone consistency across Google, Bing Places, Apple Maps, and OpenStreetMap. Flags discrepancies as Critical (name mismatch), High (address mismatch), or Medium (phone mismatch).
20+
COMPETITOR RADIUS MAPPING
TIER 0+
Identifies competitors within a defined radius using Overpass API (Tier 0) or DataForSEO Maps SERP (Tier 1). Compares ratings, review counts, categories, photos, and calculates competitive density per square kilometer.
JSON
SCHEMA GENERATION
TIER 0+
Generates LocalBusiness JSON-LD markup from collected data. Selects the most specific schema subtype for your industry. Includes geo coordinates, opening hours, price range, area served, and aggregate ratings from third parties.
// OUTPUT
WHAT THE REPORT INCLUDES
The maps analysis produces a comprehensive report with a Maps Health Score (0-100) and dimension breakdown. Every section adapts based on your detected capability tier, so you always know what was assessed and what requires an API upgrade.
GEO-GRID RANKING
25%
GBP COMPLETENESS
25%
REVIEW HEALTH
20%
NAP CONSISTENCY
15%
COMPETITIVE POSITION
10%
SCHEMA COVERAGE
5%
Report sections
Maps Health Score - 0-100 with dimension breakdown
Geo-grid heatmap - ASCII grid with SoLV percentage and average rank (Tier 1)
GBP profile audit - field-by-field scoring with industry weights
Auto-detects your capability tier and runs all applicable analyses. Works at Tier 0 (free) with reduced coverage.
Geo-grid rank tracking
/seo maps grid "plumber" "Austin, TX"
Scans a 7x7 grid (49 points) across a 5km radius. Requires DataForSEO (Tier 1+). Displays a cost estimate and asks for confirmation before consuming credits.
Review intelligence
/seo maps reviews "Joe's Plumbing" "Austin, TX"
Cross-platform review analysis with velocity tracking, fake review detection, and owner response rate. Covers Google, Tripadvisor, and Trustpilot.
All available commands
Command
What it does
Tier
/seo maps <url>
Full maps presence audit
0+
/seo maps grid
Geo-grid rank scan (7x7)
1+
/seo maps reviews
Cross-platform review intelligence
1+
/seo maps competitors
Competitor radius mapping
0+
/seo maps nap
Cross-platform NAP verification
0+
/seo maps schema
Generate LocalBusiness JSON-LD
0+
/seo maps gbp
GBP completeness audit
1+
// FAQ
QUESTIONS ABOUT MAPS INTELLIGENCE
Geo-grid rank tracking simulates Google Maps searches from multiple GPS coordinates across a geographic area to show how your business ranking varies by location. Claude SEO uses a 7x7 grid (49 points) with a 5km default radius, then calculates a Share of Local Voice (SoLV) score, which is the percentage of grid points where your business ranks in the top 3.
Tier 0 (Free) uses Overpass API, Geoapify, and Nominatim for competitor discovery, POI search, and geocoding. Tier 1 (DataForSEO) adds geo-grid rank tracking, live GBP profile audits, review intelligence with velocity and sentiment, and Tripadvisor/Trustpilot reviews. Tier 2 (DataForSEO + Google Maps) adds Google Places details, real-time business status, and AI-powered place summaries.
The GBP audit evaluates 25 fields that affect Google Business Profile quality and ranking. Each field is scored as Present and Optimized (2 points), Present (1 point), or Missing (0 points). Industry-specific weight multipliers are applied, and the result is normalized to a 0-100 scale.
Geo-grid tracking requires DataForSEO credits (Tier 1). Before every scan, Claude SEO displays the grid size, keyword count, and estimated cost, then asks for confirmation before proceeding. The free tier (Tier 0) still provides competitor discovery, NAP verification, and schema generation without any API costs.
Reviews are flagged as potentially fake when they match 2 or more patterns: uniform timing (multiple reviews same day), reviewer accounts with limited history, geographic inconsistencies between reviewer and business location, exclusively 5-star velocity spikes, identical or near-identical text across reviews, and sudden volume spikes without corresponding marketing activity.
// RELATED SKILLS
EXPLORE MORE
LOCAL SEO
Website-level local SEO signals including NAP on-page analysis, citation tiers, review widgets, and local schema validation.
