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FREE BACKLINK AUDIT
TOXIC LINKS + COMPETITOR GAP

A backlink audit is a structured review of referring domains, anchor text, link quality, and competitor link gaps. Claude SEO combines Moz, Bing Webmaster Tools, Common Crawl, and a verification crawler to identify patterns and produce reviewable recommendations. The optional DataForSEO extension adds live commercial data.

By Daniel Agrici · Last updated:

$
/seo backlinks https://your-site.com

REQUIRES CLAUDE SEO INSTALLED IN CLAUDE CODE

Claude SEO backlink profile audit with Moz Bing Common Crawl and verify crawler
// HOW IT WORKS

How does the backlink audit combine data?

When you run /seo backlinks, Claude SEO detects which data sources are available, queries each one in parallel, and merges results with confidence-weighted scoring. Anonymous sources (Common Crawl + verify crawler) work out of the box. Free authenticated sources (Moz, Bing Webmaster) require one-time setup. The DataForSEO extension is optional and adds live commercial-grade depth.

The output is a 7-section report: profile overview, anchor text distribution, referring domain quality, toxic links, top pages, competitor gap, and new or lost links. Each section labels its data source so you know whether a finding is from Moz, Bing, Common Crawl, DataForSEO, or the verify crawler. A 0-100 health score sums up the profile.

01
PROFILE OVERVIEW
Referring domains, total backlinks, follow ratio, trend. Combines Moz Domain Authority with Common Crawl in-degree and PageRank.
02
ANCHOR TEXT HEALTH
Branded vs URL vs generic vs exact-match vs partial-match distribution against industry benchmarks. Over-optimization flags trigger automatically.
03
TOXIC LINK DETECTION
30 toxic patterns from references/backlink-quality.md: PBN footprints, hidden networks, expired-domain redirects, comment spam, low-quality directories.
04
COMPETITOR GAP
Domains linking to a competitor but not to you, ranked by authority. CSV export with contact details where available. Best with DataForSEO.
05
DISAVOW EXPORT
Google Search Console compatible disavow.txt with every flagged domain and the toxic pattern that matched. Review before upload.
06
VERIFICATION CRAWLER
Validates that known backlinks still exist on the linking page. Catches link rot, redirects, and removed mentions. Always-on, no API required.
// USAGE

How do you run a backlink audit?

Commands

CommandWhat it does
/seo backlinks <url>Full backlink profile audit using all available sources
/seo backlinks gap <url1> <url2>Competitor gap analysis: links they have, you do not
/seo backlinks toxic <url>Toxic link detection and disavow file export
/seo backlinks new <url>New and lost backlinks (requires DataForSEO)
/seo backlinks verify <url>Verify a list of known backlinks still exist on the linking page
/seo backlinks setupWalks through free Moz and Bing Webmaster setup

Data Source Tiers

SourceCostWhat it adds
Common CrawlFree, always onDomain-level graph: in-degree, PageRank, harmonic centrality
Verify crawlerFree, always onValidates known backlinks still exist
Moz APIFree signup, 50/dayDomain Authority, Page Authority, Spam Score, anchor data
Bing WebmasterFree signup, your own sitesInbound link details, anchor extraction, link source
DataForSEO (extension)Paid, pay-per-useLive referring domains, new/lost links, anchor distribution, competitor data

Health Score Weighting

The backlink health score uses seven factors and applies source-confidence weighting:

  • Referring domain count: 20%
  • Domain quality distribution: 20%
  • Anchor text naturalness: 15%
  • Toxic link ratio: 20%
  • Link velocity trend: 10%
  • Follow-to-nofollow ratio: 5%
  • Geographic relevance: 10%

A numeric score is produced only when at least 4 of the 7 factors have data. Missing weights are redistributed proportionally. With fewer than 4 factors, the report says INSUFFICIENT DATA and shows only the available factor results, sources, and confidence levels.

How should you review toxic-link findings?

A toxic-link flag is a prompt for manual review, not proof that a domain should be disavowed. Start by confirming that the linking page exists, that the link points to the expected destination, and that the pattern is not a legitimate editorial mention. Compare the source across available indexes because backlink databases differ in coverage and freshness. Google's spam policies define link spam and the behaviors its systems evaluate. Google's separate disavow links guidance says the tool is advanced and should be used with caution. Claude SEO therefore writes a reviewable file and never uploads it automatically. Keep links that are relevant or naturally earned, investigate uncertain domains, and reserve removal or disavow actions for links you have verified as manipulative or connected to a manual action. Record the evidence behind every final decision.

// FAQ

What should you know about backlink audits?

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$
git clone --depth 1 https://github.com/AgriciDaniel/claude-seo.git && bash claude-seo/install.sh
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