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// SKILL

FREE BACKLINK AUDIT
TOXIC LINKS + COMPETITOR GAP

A backlink audit is a structured review of referring domains, anchor text, link quality, and competitor link gaps. Claude SEO combines Moz, Bing Webmaster Tools, Common Crawl, and a verification crawler to identify patterns and produce reviewable recommendations. The optional DataForSEO extension adds live commercial data.

By Daniel Agrici · Command surface verified:

$
/seo backlinks https://your-site.com

REQUIRES CLAUDE SEO INSTALLED IN CLAUDE CODE

Backlink sources flow into verified link signals, risk review, and ranked opportunities
// RUN PREVIEW

What will happen if you start this skill?

Available source coverage determines the depth of the result, and every finding still needs evidence review.

OUTCOME

A source-labeled backlink profile with anchor, risk, gap, and follow-up recommendations where data exists.

REQUIRED INPUT

A target for /seo backlinks <url>. Verification also needs /seo backlinks verify <url> --links <file>.

READINESS

Common Crawl can supply anonymous signals. Moz and Bing need setup, Bing needs a verified property, and new or lost links need paid DataForSEO.

LOCAL OUTPUT

A reviewable report in the active session or workspace. The skill does not promise contact data or a generated disavow file.

SIDE EFFECTS

Queries configured data sources and may write a local report. It does not upload a disavow file or remove links.

COST + APPROVAL

Claude Code access may cost separately. Estimate and approve DataForSEO calls, and require human approval before any disavow action.

// HOW IT WORKS

How does the backlink audit combine data?

When you run /seo backlinks, Claude SEO detects which data sources are available and uses them in preference order with source-confidence labels. Common Crawl provides anonymous domain-level signals, while the verification crawler checks a link list you supply. Moz and Bing Webmaster require one-time setup, and Bing covers your verified properties. The DataForSEO extension is optional and adds paid live data.

The output covers profile overview, anchor text distribution, referring domain quality, toxic-link review, top pages, competitor gaps, and new or lost links when DataForSEO is available. Each section labels its source and confidence. A numeric 0-100 health score appears only when at least four of seven factors have data; otherwise the report says INSUFFICIENT DATA.

01
PROFILE OVERVIEW
Referring domains, total backlinks, follow ratio, trend. Combines Moz Domain Authority with Common Crawl in-degree and PageRank.
02
ANCHOR TEXT HEALTH
Branded vs URL vs generic vs exact-match vs partial-match distribution against industry benchmarks. Over-optimization flags trigger automatically.
03
TOXIC LINK DETECTION
30 toxic patterns from references/backlink-quality.md: PBN footprints, hidden networks, expired-domain redirects, comment spam, low-quality directories.
04
COMPETITOR GAP
Domains linking to a competitor but not to you, returned as a ranked opportunity list. Coverage depends on the configured source and is deepest with DataForSEO.
05
DISAVOW REVIEW
Toxic-pattern findings and recommended actions for human review. The current skill does not write or upload a disavow file.
06
VERIFICATION CRAWLER
Validates that known backlinks still exist on the linking page. Catches link rot, redirects, and removed mentions. Always-on, no API required.
// USAGE

How do you run a backlink audit?

Commands

CommandWhat it does
/seo backlinks <url>Full backlink profile audit using all available sources
/seo backlinks gap <url1> <url2>Competitor gap analysis: links they have, you do not
/seo backlinks toxic <url>Toxic-pattern findings and disavow recommendations for manual review
/seo backlinks new <url>New and lost backlinks (requires DataForSEO)
/seo backlinks verify <url> --links <file>Verify that backlinks in a supplied list still exist on their linking pages
/seo backlinks setupWalks through free Moz and Bing Webmaster setup

Data Source Tiers

SourceCostWhat it adds
Common CrawlFree, always onDomain-level graph: in-degree, PageRank, harmonic centrality
Verify crawlerFree, always onValidates known backlinks still exist
Moz APIFree access: 50 rows/month, 1 request/10sDomain Authority, Page Authority, Spam Score, anchor data. Allowance verified August 27, 2026.
Bing WebmasterFree signup, your own sitesInbound link details, anchor extraction, link source
DataForSEO (extension)Paid, pay-per-useLive referring domains, new/lost links, anchor distribution, competitor data

Health Score Weighting

The backlink health score uses seven factors and applies source-confidence weighting:

  • Referring domain count: 20%
  • Domain quality distribution: 20%
  • Anchor text naturalness: 15%
  • Toxic link ratio: 20%
  • Link velocity trend: 10%
  • Follow-to-nofollow ratio: 5%
  • Geographic relevance: 10%

A numeric score is produced only when at least 4 of the 7 factors have data. Missing weights are redistributed proportionally. With fewer than 4 factors, the report says INSUFFICIENT DATA and shows only the available factor results, sources, and confidence levels.

How should you review toxic-link findings?

A toxic-link flag is a prompt for manual review, not proof that a domain should be disavowed. Start by confirming that the linking page exists, that the link points to the expected destination, and that the pattern is not a legitimate editorial mention. Compare the source across available indexes because backlink databases differ in coverage and freshness. Google's spam policies define link spam and the behaviors its systems evaluate. Google's separate disavow links guidance says the tool is advanced and should be used with caution. Claude SEO returns review recommendations and never uploads anything. The current skill does not create a disavow file. Keep links that are relevant or naturally earned, investigate uncertain domains, and reserve removal or disavow actions for links you have verified as manipulative or connected to a manual action. Record the evidence behind every final decision.

// FAQ

What should you know about backlink audits?

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WITH SOURCE LABELS.

$
git clone --depth 1 https://github.com/AgriciDaniel/claude-seo.git && bash claude-seo/install.sh
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